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Introducing

The most comprehensive program for building, marketing, and scaling your Etsy shop in 2019 and beyond

Etsy Roadmap to Success is the only program of its kind that shows you the fundamentals of setting up and opening your shop, but also shows you exactly how to find your customers and drive traffic to your shop on autopilot

By the end of this program,

you will have

→ Set up your shop in a way that is optimized for business and high sales

→ Analyzed your dream customer and where she spends her time on the Internet

→ Crafted branding to make your shop stand out on Etsy

→ Clarified Etsy SEO and what makes up a listing that ranks well in search

→ Optimized your listings to drive traffic to your shop from Etsy search 

→ Developed promoted listings for best results and high conversions.

→ Evaluated your stats to see what is working and what isn't - and learned how to read the analytics for results

HERE'S WHAT YOU

MIGHT NOT KNOW

Having a Roadmap to Success means you'll:

  • Have consistent sales

    You'll no longer have to look at your Etsy income as random or "extra" income. You can rely on it because you know that it will be coming in month after month
  • Have flexibility

    You are able to put your family first, and take time off if you need to or reduce your orders when you're busy. YOU are the business owner, so you have total control over your business
  • Have a clear vision for your shop

    You aren't doing things haphazardly or randomly. You have a plan for what you're doing and where you're headed with your business so that you can work less and make more sales
  • Have an understanding of what makes a shop successful

    You can launch new products, change direction, or revamp your offerings as you see fit, because you understand what makes a shop successful, and how to replicate that success with new products or offerings.
  • Have confidence

    That fear of putting yourself out there and failing fades as you reach one sales goal after another and your shop grows to consistent sales and income beyond what you've even dreamed of

If you're a crafter, a creative, or a maker looking to earn a living creating what you love while working from home and maintaining flexibility for your family, than you already know that mastering Etsy is a must-do to be successful.

I'm super glad we're on the same page!

After all, you probably already know that Etsy is the #1 handmade site on the internet, and that it is possible to build a full time business selling handmade items online.

 

And you know that Etsy has the potential to change your financial future, if you could figure out how to harness all that built in traffic

 

Even though the reasons to build your Etsy shop are obvious, the path to making it successful is anything but

Wanting a flexible job that brings in a consistent income?

Sounds great. But how the heck do I get started?

Have you spent time daydreaming about building a business that you love and bringing in an actual income - not a few dollars here and there or enough money to pay for your hobby crafting - but a consistent income that changes your family's finances and your plans for the future?

Perhaps in your most inspired and creative daydreaming moments you've decided that you're going to finally do it.

You're going to open up an Etsy shop and really dive into it - you're going to be one of those people who is able to create a full time income while working from home with flexibility. 

So you set about doing it - you open up shop, you load up your creations, you announce it all to your friends and family....and crickets.

And suddenly you start to think that maybe this isn't for you.

Maybe your creations aren't good enough. After all, the internet is full of creative people.

Or maybe you don't really know anything about business. That communications degree that you got 15 years ago certainly didn't teach you about marketing for a search engine.

Or maybe you think you don't really have time. After all, you've got young children, and a spouse, and maybe sometime in the future you'll have more time to dedicate to your shop.

So your listings just sit on Etsy and never do anything, and in the back of your mind you tell yourself that you haven't been successful because you haven't really tried, or because you're just too busy.

Here's why you are getting stuck:

You get inspired. You make a new item. You list it on Etsy. And that's it.

You don't have a plan for how to market your shop or how to make it a business.

Instead of waiting for people to just stumble upon your products, or randomly posting on Facebook and expecting sales to flow in, you need to follow a roadmap to get your shop from where it is now to where you want it to be (ie. profitability!) 

It isn't impossible to get found on Etsy.

And Etsy is not too oversaturated to be successful.

You have the ability to build a shop and have it bring in a consistent income, and it's time to take that dream and turn it into your Etsy reality.

 

I'm going to let you in on a little secret

The more I talk to fellow mom friends and busy women working in the 9-5 grind, the more I hear it:

"I wish I had more flexibility"

"I wish I wasn't stuck in the office all day"

"I wish I could take time off when my kids were out on break"

We know what we want. We want to have the freedom to choose when working works for us; we want to make our own hours, make our own schedule, and still make an income that is impactful and pays the bills.

But dreaming about having that job is the easy part. Actually turning that vision into a reality: not so easy.

There's the set up of the business, the photography, writing listings, and figuring out Etsy search. Then you've got social media and analytics and your head begins to spin.

But it doesn't have to be that way.

What you need is a plan, a program that will walk you through the most important parts of building your business, and doesn't waste time on the things that don't move the needle for your sales. 

The solution?

Etsy Roadmap to Success

Moving your business from a side hustle to a consistent income

I've taken the lessons I've learned over the past 6.5 years of having a six figure Etsy shop and compiled them into a transformative program that will take your shop from where you are now, to where you want to be.

Etsy Setup Success is the fastest, easiest, and least frustrating way to get from point A to point B - without all the fluff lessons and confusing of cherry picking out lessons from Etsy blogs or articles.


ETSY SETUP SUCCESS is the ONLY program of its kind that…


→ Walks you through the step by step of setting up your shop


→ Teaches you how to narrow down your focus for maximum results with the least amount of overwhelm

→ Focuses only on the things that get you sales - no fluff, no extra lessons on random topics, and no "long term" marketing plans that take years to see results

 

So if you're ready to build your Etsy shop and scale it to a full or part time income that you've dream of without the confusion, overwhelm, and frustration, 

HERE'S HOW WE'LL GET YOU THERE

Module 1

FIGURING OUT WHO YOUR CUSTOMERS ARE

Narrowing down your marketing and figuring out what kind of customer you'll appeal to is key to getting found in Etsy. In a world of the internet where everything you could possible want is at the click of your fingers, narrowing down your shop's customer base will make you unique, attractive, and inviting to that customer.

Module Highlights:

You'll work through lessons to

  • Understand why appealing to everyone is not the best thing for your shop
  • Narrow down your customer base to the most profitable niche
  • Position your shop to uniquely appeal to that newly narrowed base
Module 2

STANDING OUT FROM THE CROWD

We'll talk about what makes a shop stand out on Etsy, what makes customers come back again and again, and how you can position yourself from a unique angle in order to build a loyal customer base.

Module Highlights:

  • Figuring out your unique perspective and what makes your products special - even if other sellers sell very similar items
  • Making a customer fan base that is loyal to you - not to Etsy, and not to other Etsy shops.
  • Giving the customer an amazing experience - how your shop can blow your customers' minds from the moment they find you until they open their package from the mailbox
Module 3

DRIVING TRAFFIC

You can't have a successful shop without traffic, and that traffic can and should come from Etsy search. We'll talk through how to get found in search, what makes a good listing that gets ranked well on Etsy, and how to master the art of Etsy SEO.

Module Highlights:

  • Getting found in Etsy search to continually increase your traffic numbers -- even while you're sleeping
  • What makes a listing rank well in the Etsy search engine and how to apply that to your listings
  • Tools and tricks to build a keyword list that helps you to creatively come up with new tags and titles to describe your products and maximize your search results 
Module 4

DEEP DIVING INTO THE NITTY GRITTY

We're tackling some major confusion points about Etsy in this module including promoted listings, fees, and shipping.

Module Highlights:

  • Get a complete handle on Etsy fees, what all they entail, how they are calculated, and what you need to know to make sure you're making a profit
  • Understand promoted listings and best practices - when to use them, when to skip them, what numbers you should be paying attention to, and how to get the most bang for your buck
  • Totally understand your shipping options (for US sellers) to make sure you are not overpaying for shipping and that you are maximizing your savings
Module 5

MAXIMIZING PROFITS

All the shop improvement in the world won't help if you don't understand what is working, what isn't working, and how to really dive into the aspects of your shop that are earning you the most

Module Highlights:

  • Reading your analytics and stats to figure out how people are coming into your shop and what is working
  • Understanding how to price your handmade items so that you are competitive in the market but still earn a living from your shop (and not minimum wage!)
  • Determine what your best items are to produce and sell, and how to build your shop around those items

Here’s what you’re getting when you enroll today in the VIP study:

The full, 6 week step-by-step Roadmap to Success digital course - $597 Value

  • Etsy Setup Success eBook - a 25 page ebook showing you the ins and outs of setting up your shop for maximum success - $37 Value
  • Legal Basics 101 - a 30 minute lesson walking you through the step by step basics to get your business legal (with attorney Nicole Cheri Oden) - $147 Value
  • Getting Legit 101 - a 30 minute lesson walking you through the steps of getting your books in order and your finances legit with CPA Janet LeBlanc - $147 value
  • 6 Weeks of live Q&A and private FB group - $297 Value

Total Value: $1225

When you add it all up, that’s a value of $1225 in Etsy coaching

But when you enroll today in the VIP study, you’ll get access to everything for just:

Self Study Introduction

$97

One time payment

Includes:

Module 1: Figuring out who you are selling to

Module 2: Standing out from the crowd

Module 3: Driving Traffic

Buy Self Study

VIP with Full Payment

$267

One time Payment

Includes:
Module 1: Figuring out who you are selling to

Module 2: Standing out from the crowd

Module 3: Driving Traffic

Module 4: Deep Dive into the Nitty Gritty

Module 5: Maximizing Profits

6 Week Live Q&A on each module

Private FB Group for students

Etsy Setup Success Ebook 

Legal 101 lesson with lawyer Nicole Oden

14 day free trial of Marmalead PRO

Enroll in the course with one payment

VIP with Payment Plan

$97

PER MONTH for 3 months

Includes:
Module 1: Figuring out who you are selling to

Module 2: Standing out from the crowd

Module 3: Driving Traffic

Module 4: Deep Dive into the Nitty Gritty

Module 5: Maximizing Profits

6 Week Live Q&A on each module

Private FB Group for students

Etsy Setup Success Ebook 

Legal 101 lesson with lawyer Nicole Oden

14 day free trial of Marmalead PRO

Enroll in the course with the payment plan

What people asked before signing up for Roadmap to Success

I think that free information is a great place to start - it is one of the reasons why I put out so much free content in my own business!

The problem with piecing together free content is that it doesn't give you a plan to follow or a series of steps to take to be successful.

You're able to find tidbits here and there on different aspects of selling on Etsy (sometimes that directly contradict each other), but there's no organization and no plan to follow.

There comes a point that you'll want faster results - results that have a history of success and a proven method of getting results without veering off on random projects that don't contribute to the bottom line.

The Etsy Roadmap to Success program is that - it is the step by step program that you need to build and market your shop for profitability and consistency, without the frustration, overwhelm, and time wasting that comes from piecing together information.

If time is your limiting factor (which, let's be honest, isn't it for everyone?!) then that is all the more reason to enroll in Etsy Roadmap to Success instead of trying to figure everything out on your own.

Time is a non-renewable resource - you can't get it back once it is gone. Why would you choose to spend your limited free time hunting and pecking at random articles that may or may not have useful information about running your Etsy shop, when you could have a plan that walked you through each part of running a successful business step by step?

Au contraire! Now is the perfect time to get started on Etsy.

Our lives are shifting more and more toward online shopping and away from traditional brick and mortar stores.

When you have a plan for how you'll set up and position your shop to have a unique perspective and brand that stands out on Etsy (which we cover in the course), the fact that lots of other shops sell the same items becomes a non-issue. People buy *your* products because they like your brand, and we'll build a customer base who buys into your vision and your brand to come back and shop with you again and again.

There are a few other Etsy courses out there, but what makes this course unique is a few things:

1) I am still selling on Etsy - Unlike a lot of digital course creators, I am still in the trenches of selling on Etsy myself. Because of my personal experience as a current seller, I am constantly updating information as it comes and adapting to the changes in the marketplace, which would be a lot harder to teach about if I was not still an active Etsy seller.

2) This course has NO fluff - We aren't going to talk about super long range plans like building an email list or working with Instagram influencers. We're talking about the down and dirty, get you results SOON aspects of building an Etsy business. No time wasting here - just the need-to-know vital parts of running an Etsy shop.

Bonuses are my favorite! With this course, you get access to an awesome set of bonuses:

1) Etsy Setup Success - this 25 page ebook walks you through the step by step instructions to set up your Etsy shop. We'll cover shipping, policies, shop stories, about me, etc.

2) Legal Basics 101 - This is a guest video lesson with Nicole Cheri Oden, California attorney and expert in the field of business essentials. She'll walk you through the steps you need to take to make sure your business is legally sound, and considerations as you move forward with your business (and extra bonus - she's super sweet and doesn't talk in "lawyer speak," so you won't be overwhelmed!)

3) Access to the private FB group and live Q&As - for 6 weeks, we'll be doing live Q&As on each module of the course, so any questions you have or issues you're struggling with along the way can be addressed by me. Pretty sweet, huh?!

Etsy Roadmap to Success is for Etsy sellers who are ready and willing to do the work to have amazing success, and we feel confident that with this program you'll see the results you're looking for.

For that reason, and because the course is only 6 weeks long, we offer a 7 day return policy.

Make sure you're ready to dive in and do the work to make your Etsy shop a success before you purchase!

Yes! 

You're getting the 6 week, step by step Roadmap to Success digital program, with video and audio lessons.

You're getting printable handouts to go along with each lesson and dive deeper into the ideas covered.

You're getting access to the exclusive Roadmap to Success community where you can link arms with other Etsy sellers, ask questions, and get support.

You're getting access to 6 weekly live Q&As where you can ask questions and get feedback

You're getting access to the Etsy Setup Success Ebook, which walks you through each aspect of setting up an Etsy shop to be optimized for sales (and protect your business).

You're getting access to the Legal Basics 101 presentation for all your legal questions answered.

 

Ready to make this happen?

There are two different course study options you can take when you enroll in Etsy Roadmap to Success

Self Study Introduction

$97

One time payment

Includes:

Module 1: Figuring out who you are selling to

Module 2: Standing out from the crowd

Module 3: Driving Traffic

Buy Self Study

VIP with Full Payment

$267

One time Payment

Includes:
Module 1: Figuring out who you are selling to

Module 2: Standing out from the crowd

Module 3: Driving Traffic

Module 4: Deep Dive into the Nitty Gritty

Module 5: Maximizing Profits

6 Week Live Q&A on each module

Private FB Group for students

Etsy Setup Success Ebook 

Legal 101 lesson with lawyer Nicole Oden

14 day free trial of Marmalead PRO

Enroll in the course with one payment

VIP with Payment Plan

$97

PER MONTH for 3 months

Includes:
Module 1: Figuring out who you are selling to

Module 2: Standing out from the crowd

Module 3: Driving Traffic

Module 4: Deep Dive into the Nitty Gritty

Module 5: Maximizing Profits

6 Week Live Q&A on each module

Private FB Group for students

Etsy Setup Success Ebook 

Legal 101 lesson with lawyer Nicole Oden

14 day free trial of Marmalead PRO

Enroll in the course with the payment plan

"I was floundering with my shop. After taking the course, I’m now focused and have a direction. I’ve made so many change...that I’m amazed! Lauren explains that using the right tools, we can all be successful on Etsy. She doesn’t sugarcoat the hard work that you need to do to get the most from her course, but if you do, you’ll be very happy with the result."

Linda
(Roadmap to Success student)

Etsy Roadmap to Success is PERFECT for you if…

  1. You're just getting started and want to do it right from the get-go
  2. You're struggling to get found on Etsy and want to learn the ways to stand out once and for all
  3. You're willing to put in the work and you want to make your Etsy shop a successful business
  4. You've been researching Etsy best practices and tips, but you're overwhelmed by the information online and you want a plan that takes you from point A to point B
  5. You want to make a consistent income from your Etsy shop, not a few dollars here and there but an actual income that makes a difference
  6. You're ready to move past having a hobby, and turn this work-from-home dream into a reality
  7. You're ready to take ACTION, and stop spending all your time spinning your wheels and "researching"

If you said “yes” to at least 6 of the above, I can’t wait to meet you inside Roadmap to Success!

Here’s what you’re getting when you enroll in the VIP option today:

THE FULL ETSY SETUP SUCCESS 6 WEEK PROGRAM: 5 core modules, 23 lessons, and printable worksheets - $597 Value

  • Bonus 1 - Etsy Setup Success 25 page ebook . - $37 value
  • Bonus 2 - Legal Basics 101 for Etsy Sellers - $147 value
  • Bonus 3 - Getting Legit 101 for Etsy Sellers - $147 value
  • Bonus 4 - 6 weeks of weekly LIVE Q&A for clarity on each module and further teaching from me - $297

Total Value: $1225

When you add it all up, that’s a value of $1225

But when you enroll today, you’ll get access to everything for just:

Self Study Introduction

$97

One time payment

Includes:

Module 1: Figuring out who you are selling to

Module 2: Standing out from the crowd

Module 3: Driving Traffic

Buy Self Study

VIP with Full Payment

$267

One time Payment

Includes:
Module 1: Figuring out who you are selling to

Module 2: Standing out from the crowd

Module 3: Driving Traffic

Module 4: Deep Dive into the Nitty Gritty

Module 5: Maximizing Profits

6 Week Live Q&A on each module

Private FB Group for students

Etsy Setup Success Ebook 

Legal 101 lesson with lawyer Nicole Oden

14 day free trial of Marmalead PRO

Enroll in the course with one payment

VIP with Payment Plan

$97

PER MONTH for 3 months

Includes:
Module 1: Figuring out who you are selling to

Module 2: Standing out from the crowd

Module 3: Driving Traffic

Module 4: Deep Dive into the Nitty Gritty

Module 5: Maximizing Profits

6 Week Live Q&A on each module

Private FB Group for students

Etsy Setup Success Ebook 

Legal 101 lesson with lawyer Nicole Oden

14 day free trial of Marmalead PRO

Enroll in the course with the payment plan

Roadmap to Success 7 day Guarantee

Etsy Roadmap to Success is for Etsy sellers who are ready and willing to do the work to have amazing success, and we feel confident that with this program you'll see the results you're looking for.

For that reason, and because the course is only 6 weeks long, we offer a 7 day return policy.

In order to qualify for a refund you must submit proof that you did the work in the first lesson of the course.

In the unlikely event that you decide that this purchase was not the right decision, contact lauren@creativemomboss.com with your completed lesson one worksheet by 11:59pm on the 7th day. You must include your coursework with your request for a refund.

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